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group of athletes enjoying high-protein Chipotle-style meals outdoors. This image represents the 'Chipotle Bros' fitness trend, where athletes get macronutrient goals for muscle growth, strength, and performance.

The "Chipotle Bros" Phenomenon: How Athletes Are Fueling Gains with Fast Casual Hacks

The “Chipotle Bros” trend has taken the fitness world by storm—athletes fueling their gains with daily Chipotle bowls. This routine isn’t about fast food indulgence; it’s a calculated strategy balancing convenience, cost-effectiveness, and high-protein intake. Based on the 100 calories-per-dollar rule, this approach helps athletes meet their macronutrient needs without meal prep. This article breaks down the pros, cons, and how you can adopt the principles of the Chipotle Bros diet for your own fitness goals—whether at Chipotle, Qdoba, or from your kitchen.

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